A few months ago I went to BrightType 2010 at Brighton University — two talks, one by Richard Rutter and another by Bruno Maag — which I meant to write up at the time but sadly never got around to. One thing that stuck with me was Bruno Maag’s 5 minute rant against Helvetica where he compared it unfavourably to Univers and decried its overuse and the unthinking adoration given to it. Apparently Maag likes to include a bit of a rant like this in all his talks, but it was new to me and quite refreshing. Basically, Bruno Maag detests Helvetica, and has designed a new face, Aktiv Grotesk, to kill it off.

The new face is designed both to correct the apparent flaws in Helvetica and as a new, warmer, friendlier Univers. I guess I’d need to spend some time with it to know how it feels in use, but first impressions are pretty good. Univers is one of my all time favourites and Aktiv Grotesk has much of the same feel, though I’m not sure it really feels friendlier. I always thought Univers had a lot of character and was pretty friendly already, so I’m surprised Maag described it as ‘cold’. I guess it depends on your associations. Comparing Univers*, Helvetica, Helvetica Neue, Aktiv Grotesk and Akzidenz Grotesk is pretty interesting. You can immediately see that while there’s a connection, Aktiv Grotesk is is definitely an entirely new face — the counters are more open, possibly due to the squaring off Maag mentions; the strokes are sophisticated and refined, more like a display face; and the whole thing has a beautifully even colour:

* Admittedly my version of Univers is pretty crap, not that I’ve found much better available online.

There are a few oddities in it though. In particular, that ‘s’ is just plain odd. In context, above, it fits in mostly OK, but it appears to lean backwards. It feels unstable. Both the Helveticas and Univers have S’s that come to a satisfactory finish at both ends, and Akzidenz Grotesk has that chunky flare at the ends of the stroke to balance it out, but Aktiv Grotesk just tails off a bit. It feels, dare I say it, a bit like Arial.

Also, perhaps I’m being fussy about nomenclature, but that italic isn’t. It’s a slanted roman. I guess it’s called an italic for marketing purposes, but it does rankle a bit as a true italic would be welcome in a face like this.

And while I’m having a moan, this statement surprised me a bit:

“Being a Swiss typographer, it’s always been Univers. Even in my apprenticeship we didn’t have Helvetica in the printshop. Then I went to Basel school of design and of course in Weingart’s workshop it was Univers, never Helvetica. Then I come to England and there’s all these designers using Helvetica! The Macintosh had just come out and Helvetica was on every single machine. Everyone was so fascinated with it … I never understood that.”Bruno Maag in Creative Review

Really? When I was growing up I remember that when there were sans serif faces they were either Univers or Folio. My uncle was a typesetter and designer and I remember the books of Lorem Ipsum set in Univers he used to chop up and paste into layout comps. It was never Helvetica. But then, these were the cold, damp provinces, so perhaps things were different in that London, you know, where they had computers and all that clever stuff. Maybe.

So for what it’s worth, I think Aktiv Grotesk is a real winner of a face (that ‘s’ notwithstanding) and will be pretty nice to play with and use professionally, but I doubt it’ll unseat Helvetica as the sans designers turn to. As a high quality font and with its Swiss typographic credentials, it does stand a chance of eclipsing Univers though, which would be a shame.

Beth Shirrell has produced this attractive all-caps ornamental alphabet, inspired by Indian (and specifically Hindi) decorative culture. It’s nicely produced and has some fascinating little details, but I wish there were some higher resolution examples to look at. Putting up low resolution images for something as detailed as this feels frustrating, though I understand why it’s done. Anyway, a few characters below — see the rest on her site.

Font licensing on the web just took another step forward. FontFont have released new web-optimised versions of 15 of their type families — over 300 individual fonts — which you can, if you like, use via Typekit’s service at (I gather) no extra cost, whether or not it’s listed in Typekit’s own library. At first glance it may not seem like so much of a massive deal, after all, you buy the font, you get to use the font, but it’s interesting in that it’s not just delivered in the ‘traditional’ manner by the foundry but you also get an additional service provided by a third party, and that the fonts aren’t available to license directly from that third party. It’s a subtle distinction, but it changes the nature of Typekit (and other such services) from being vendor outlets to being vendor outlets and service providers to foundries.

Illustrating the potential importance of this, I remember a talk by Bruno Maag last year where he was asking why he should offer his fonts through a service like Typekit — the potential revenue as a cut of subscriptions was so low, he said, that it just wasn’t worth it. Of course there are services offering different business models, such as Fontdeck*, but this adds yet another model to the mix, and a potentially very lucrative one at that. All very interesting.

Update: Jason Santa Maria emailed that Typekit have been offering this service since February, something that oddly passed me by at the time. Must have been the discount that got my attention this time around. Discounts on fonts, how could I not?

FF Kava Web and FF Tisa Web.

Disclosure: I was involved in the design of Fontdeck. So, while I consider myself neutral, I should point it out, just in case.

It looks like the UK’s Financial Services Authority, theoretically responsible for making sure financial institutions (like banks) stick to the law, don’t do stupid things and don’t rip people off, is to be shut down, or merged into the Bank of England, presumably because it didn’t do enough of those things well enough and often enough. This will make everything OK again, we are led to assume. Such is life. I guess this is the beginning of the end for the FSA logo though, which is a bit of a shame. The lettering is crushingly dull, but the scroll-and-circle device is lovely — a real I wish I’d done that kind of thing. It’s drawn to resemble a continuous scroll such as you’d find on a certificate or banknote, but is just cleverly constructed to look like that. It’s just so beautifully and simply done it’d be a shame for it to disappear altogether.

Deconstructing the FSA logo, slightly.

Xavi García is a student at Central St. Martins, and recently produced this banknote-inspired piece, which I find quite beautiful. It’s entirely hand-drawn and has an impressive array of security features: watermarks, UV-responsive inks and see-through images — the attention to detail here is absolutely perfect. There’s a few images here, but go and look at Xavi’s site for more. Interestingly, he’s also a student of Kenn Munk, who I wrote about before here.

I wasn’t expecting to have anything to write about that was football-related, even during such a big event as the World Cup, but wonders never cease. When Benjamin Prescott mailed me about a personal project to create and sell limited edition World Cup wall charts he’d designed I had a big of trouble thinking what it was for — I’m so out of touch with such things. I mean, yes, I’ve a theoretical knowledge of the offside rule (something that’s talked about as if it’s one of the Great Mysteries of the Ancients) and yes, I played it at school, but the whole yelling-at-the-tv, wearing team colours and flying the flag kind of thing always passed me by. Still, I know enough people who like it all (so I can ask), and as it turned out I was just re-reading the email when I noticed I was sat right next to one of the wall charts, and a lovely thing it is too! What really interested me in it was the recreation of the typeface from Subbuteo scoreboard references — I like lettering and illustrations made from dots anyway so this was a nice find, and it works well with the Avenir used on the rest of the chart too. The wallcharts are limited edition, so I hope I’m not too late in writing about them and you can still get one if you want one.

An original Subbuteo reference and a sample of Prescott’s redrawing.

Details of the actual wall chart. More here.

I remember seeing, and liking, the first edition of the Virtual Water poster, and I see now there’s not only a new version but an iPhone app, which has even more information in it. I particularly like the visual style of the project — the simple black silhouettes and the blue accent colour work beautifully (a combo you may notice I rather like already), and the bold, slab-serif typeface (see below) just looks perfect. The little info cards behind each item are nicely laid out too, reminding me of classic recipe cards (or cocktail bar cards), and the short sharp explanations and consistent use of units back up the infographics nicely.

Some screens from the app. I like the indicator of the ‘usual’ amounts on the slider.

The background info cards.

I’m guessing the face is TheSerif Classic by Luc de Groot), though for unknown reasons I’ve never used it, it looks so incredibly familiar that I was convinced I must have. But, I hadn’t. How very odd! I may have to remedy the situation soon.

These wooden name puzzles by John Christenson are great. Grain Edit posted about them recently and I kept the link — one part of me really wants one of my own name, but the sensible part of me warns that I’ve got more than enough stuff and I’m supposed to be minimising clutter, but still, they are very nice. Seeing the photo of a number of them together makes me wonder whether a poem or short piece of prose would be a good subject, then it’d go on the wall and it’d be art and it wouldn’t be clutter at all, oh no. Rationalisations, rationalisations…

I’ve been following with some interest (especially after my e-reader post) the reaction to Wired’s iPad app. To say that it’s polarised opinion is an understatement and a half, and there have been a hell of a lot of confident-sounding assertions and assumptions about all aspects of how to take a magazine from print to screen, a few of which have got me thinking. The first of those things is:

Print designers vs. screen designers

There is this idea that there are print designers and screen designers — you are one or the other, you can’t be both, or neither, or some hybrid. This is a false dichotomy. I am a designer. I design for print, and I design for screen. I’ve also designed for ink on paper that wasn’t printed at all but applied with a pen. I’ve designed for paint on canvas (in a sense, it’s still designing). I design for a number of media, but it doesn’t mean my having skills with one precludes my having skills with another, and this is what gets me about this taking-magazines-online argument — it’s a form of ad hominem attack to begin with a dismissal of a piece of work for screen because the designer normally works in print. Ad hominem is a dreadful and ultimately sterile way to attempt to win an argument or ‘score points’. Focus on what has been made, first.

Some single pages from the Wired app.

You can’t bring print conventions to screen

I’m generalising with that title somewhat, as no-one is saying quite that. Oliver Reichenstein wrote an excellent piece on some of the print conventions that have been used in the Wired (and other) apps and how they don’t work. I agree with what he’s said, but perhaps not to the same degree. He presents many assertions as hard fact, as absolute truth, and I simply can’t accept them as such. Generally, yes, multi-column layouts can make a piece harder to read, and in the Wired app they rapidly become tiresome and distracting, but that’s not an effect limited to on-screen reading — I’ve found some newspapers and printed magazines hard to read for exactly this reason, but I’ve read stuff on screen just fine too, and the opposite (and conventional understanding) is true too. Wired’s use of multiple columns feels jarring, and in most cases throughout the magazine I’d like to just read the page as a single column of text. His other points on signalling, ornamentation and mixing fonts are largely true, but again, they’re not the entirety of the truth. It’s a matter of how skilled you are as a designer whether you make each thing work or not. Hard rules are true until you discover all the exceptions, and when dealing with human behaviour and preference I think it’s pretty much all exceptions.

Remember which magazine we’re talking about here

This is the kicker for me. I’ve read a lot of comments recently expressing the fear that the Wired app will not only start a trend for how they do things, but establish conventions. Possibly, but as pretty as it was, and as much of a wow-factor it had, the web today doesn’t look like Praystation (if you can remember that far back). Wired’s print magazine has always experimented with new ideas, from printing articles in spot varnishes, metallic and fluorescent inks, setting all the type on spiral paths and all sorts of fun, crazy things that make the damn thing impossible to read, but it was Wired. That’s a big part of what it’s always been about. To complain that the Wired app isn’t a paragon of usability is to complain about bears’ lavatorial habits spoiling your walk in the woods.

The future of magazines

I don’t know how magazines are going to develop and change for on-screen reading. The production values (and costs) of the Wired app are incredibly high — video, animations, complex interactive illustrations all cost a lot of money to make but don’t provide much ‘body’ to a magazine — you still have to produce a lot of editorial content as well. Most magazines will find such a high cost with such a low apparent return unsustainable, just as most print magazines aren’t full of expensive paper stocks and printing techniques. So don’t expect that to become a trend, instead they’ll be special features, just as a CD on the cover or a pull-out section is in the print world. No, I think most on-screen magazines will be dominated by long articles of fairly plain text interrupted with advertising, just as print ones are now. I’d like to see some better means of delivering advertising on-screen than we have now though — I find flickering and flashing adverts unbearably distracting and can’t imagine paying for any magazine that uses them in its articles, so I’d hope for something more respectful and dignified.

Whatever happens, and whatever conventions we end up with, I suspect that the reality will be at once quite wonderful if you stop to think about it, but disappointingly dull and prosaic on first impressions. I doubt we’ll have a wow moment from it, which is, I think, kind of the point.

John Beohm of Idents.tv posted the six new idents for Australia’s ONE HD tv channel — I don’t have much to say on them other than they’re lovely and simple and I really like the logo. As John points out, it’s good that they avoid the crass overdone clichés of floodlit stadia and huge billboards, generally I don’t find myself watching sports channels but of what I’ve seen their idents (and identities) are all pretty much of a muchness. Lots of glassy, glossy, glittery effects, dramatic perspectives across giant dystopian stadia-cities shrouded in perpetual night; the impression you’re supposed to get is that this is epic, this is a clash of titans, a great battle to end all battles, an extraordinary experience that will resonate through time and space, this is it, and then, just as you’re (theoretically) driven to the very peak of excitement and anticipation, here’s the golf. Woo.

So yes, it’s nice to have a set of idents that have some of the actual sporting action in them. The logo looks to be a very slightly tweaked Helvetica Black — the version I have has a slightly wider aperture in the lowercase e (but it could just be the 3D rendering creating the illusion). The curve cut out of the bottom hints slightly of the epic view-over-the-horizon style of usual sports channel logos, but it’s subtly executed and provides a perfect frame for the HD suffix. Anyway, slightly more than I was intending to write on this one. It’s nice. Go and watch the videos on Idents.tv.