Another gem found through Coudal, this. Re-Type posted an article about the beautiful lettering by Leo Beukeboom on the windows of bars and cafes in Amsterdam (with a nice appreciation of decent, old-style, non-trendy bars in there too). There’s a series of photos with the article, which I’ve traced the lettering from (below), and as a bonus Re-Type themselves are working on interpreting the lettering into an Opentype face, which so far looks great - can’t wait to see it finished.
Top image traced from the image here. Bottom two traced from images on Re-Type’s article.
I did a bit of hunting around for more information on Beukeboom, and found this article on David Quay’s site, containing a lot of background information and an interview, which is fascinating and well worth a read. I’m particularly taken by this:
The letter you use on a pub window depends on the type of pub. If you have a traditional brown café, with lace curtains on copper curtain rods, with stained glass windows, you choose a nice, ornamental curly letter, because it fits in with the environment. It is not the information that counts, because everyone can tell it’s a café, but it’s about decoration, about creating an atmosphere. For the lettering on the traditional brown cafés I developed my own script based on the calligraphy of Jan van den Velde.Leo Beukeboom, from David Quay Design
I love that. The words themselves become secondary to the style in conveying information - without knowing what it says, you know what it says. Certainly not an infallible system, but most types of place (and many things) have their signature look, and as I’ve posted before (warning, extremely wordy article) you should know what you’re doing before you mess with it. They’re the design patterns of urban existence, if you will, though in the case of Beukeboom’s lettering, this is one that is slowly fading - unless anyone wants to become his apprentice that is. If he still wants one.