Yes, it’s been around a while, but I don’t trawl for university logos very often. I came across the Coventry University logo today, and was immediately drawn to the calligraphic strokes forming the phoenix image - they remind me of the intaglio-printed lines on banknotes. I have quite a thing for banknote designs anyway. Interestingly, it seems the University decided that right-facing is future-looking, although the idea of using the phoenix refers quite specifically to the past (not that I disagree with their decision). The Wikipedia entry on the logo has this:
In the summer of 2006 the symbol was flipped on its vertical axis in order to portray the head of the phoenix looking to the right. The reason behind the decision was the desire to portray the university as looking forward rather than back.