The Nature of the Beast

Jeremy Pettis has produced a wonderful series of typographic illustrations, representing 26 animals - one for each letter of the alphabet. For each, custom lettering is designed to convey the appearance or behavioural characteristics of the animal. They’re all very clever, and some require a bit of contemplation to ‘get it’. My favourite is the (perhaps) rather obvious, but beautiful Zebra one, though the Kangaroo one has an ‘ar’ ligature that’s just perfect:

He’s put the background sketches and roughs on Flickr, which is a great use of the site and for once, a use of the site that I actually can get behind. Flickr’s soviet, rigid, artless presentation is actually ideal as a kind of digital scrapbook for roughs.