Signs & Lettering

The Process vs. The End Result

I’m endlessly fascinated by seeing how people work. Everyone who perseveres and creates something will find their own way of doing it, but seeing how other people work is extraordinarily helpful for getting started, overcoming creative block or frustration at the amount of grunt work something takes, or just for gaining the confidence to just get the job done. Sharing techniques doesn’t mean you lose your ‘edge’ or some kind of competitive advantage — if your success relies on something like that it’ll be a short-lived kind of thing anyway, as no matter how good the technique someone, somewhere, will find a better way of doing it. What you actually create is unique to you. If someone wanted to rip you off they wouldn’t copy your technique, they’d use something far easier to master, like a photocopier.

So yes, sermon over. I was thinking of this while reading this post by Alan Ariail on his site The Art of Hand Lettering. In it he describes the results of a discussion with Yves Leterme during one of his workshops, namely the idea that, “The end result is what matters not so much the process”, and goes on to show some of his own processes. I was surprised to see how he goes from sketches to digital monoline ‘skeletons’ of letters, building them up to a calligraphic result. I’ve done a fair bit of stuff like that and always had a niggling doubt, the idea that of course, real letterers wouldn’t do this. Well it turns out that they do. Marvellous!

I would make one personal comment on the whole result/process thing though. I do think that process matters — not in any professional or even moral sense (I use the term loosely) — but in a personal, artistic one. The process is what you spend your time doing so it matters in that it should be enjoyable, satisfying and inspiring. It’s a shame that with many of the digital tools available there’s a distinct lack of joy in using them. But if you do find something that’s good, let the developer know you like it, and just as importantly, tell everyone else. But that’s my original point again.

Posters of Film Noir

Andy Clarke (aka @malarkey) tweeted a couple of links to Where The Danger Lives, a site on crime films, which has reviews and in-depth info on classic crime and noir films, studios, and recently, a countdown of the best posters used to advertise the films. Each poster has been restored and cleaned up so you can see it clearly (with links to a decent size larger version to look at) and an illuminating analysis of the design and how it fits the film. It’s all pretty impressive stuff so far (I’ve only read a few of the posts as of writing this), so go and take a look.


Three of the posters that caught my eye.

Big Yellow Book

This caught my eye on the Lovely Ligatures Flickr group — it’s a piece of client work by the talented bunch at Like Minded Studio. So much of their work is just the kind of thing that has me looking closer, perhaps with a touch of chagrin that it wasn’t me that did it, there’s so much incredibly detailed work going on there. Go and take a look at their site to see more of their work.

Marisco

These wine labels, featured on The Dieline, by Marisco Vinyards are beautiful. They’re from “The King’s Series”, a range of wines produced to celebrate the family’s heritage — they’re descended from the tyrannical Marisco family who, during the 12th Century, owned and operated from Lundy Island, just off the coast of Devon. It turns out the family were periodically in and out of (but mostly out of) favour with the monarchy, inspiring the names of the wines, from The King’s Favour to The King’s Wrath. The labels were designed by Hook’s Christopher David Thompson and the beautiful, historically-appropriate calligraphy was done by Peter Gilderdale. I love the finishing on the labels — the textures are reminiscent of lacework and embroidered fabrics, and the strong varnish and deboss on the calligraphy makes it look like bright fresh ink. It’s all really rather lovely.

Lined Numerals

I’ve had these lined numerals by Steven Jockisch bookmarked for a while — too busy tweeting and working to get a decent post up here I guess. They remind me of a few things I’ve seen, which made me wonder whether I’d posted about them (or a similar project) before, but it seems not. Noted for inspiration.

On Maps Made of Words

The last time I posted about a set of maps made of words I was a bit hesitant about it. The map itself was attractive, and I liked a lot of things about it (I wouldn’t have posted it otherwise) but I did wonder how much of it was automatically generated, and how much of it was done by hand.

Not that there’s any problem with generating things automatically, as it takes just as much (if not more, sometimes) craft and creative energy to design, program and build something to do that, but sometimes with the computer generated stuff there’s a question of, “How much of this did you do?” Is it a plugin or script you downloaded? Should we be crediting someone else with the creativity and diligence to program the thing, and you with the idea to use it like this? Does it actually matter? It’s not like effort is ever any measure of quality, but of course we naturally associate a premium with something made in a way that doesn’t scale (through difficulty, moods, inspiration, randomness and so on), so that it becomes a unique object, or at least a rare one — this is the premium of the handmade, the crafted object. So this is what I was wondering about when I saw these maps by Seagull’s Hut, not made of type but hand-lettered, and then printed as limited editions:


I’m reminded of Jeremy Tankard’s Shire Types. Know what I mean?

It’s not like you can buy the original artwork, but it is in itself is unique, and the prints from it can only be copies of it; you can’t make new originals, which is something you can’t say for anything algorithmically produced. Well, unless you create AIs and they become conscious and develop an artistic sensibility that is. I’ve raised that issue before and had quite the flood of crazy comments from the internet’s vibrant and vocal apocalyptic tendency, including the gloriously and perhaps unwittingly eloquent, “humans will be instinct”.

So yes, don’t get me wrong, I do like the maps from Seagull’s Hut. Shame I can’t link to them directly, but go and take a look at their store. I don’t think I’ll be posting about any more maps made from lettering or type though. The inspiration has become a meme, and is ever more dulled by the transformation.

Chemical Color Corporation

I wanted to trace this for the fun conceit of the C being used as a retort stand. It’s an interesting way of dealing with the open space created inside the Ch pair — I don’t think it quite works, the horizontal bar is a bit clumsy and the positioning of the retort glass itself could be more balanced, but it is all rather fun. I’ve traced it as best I can, not having any higher resolution example than what you see below, so yes, the script is quite clunky. At a certain point you realise you’re creating rather than copying. Who knows, maybe the original was even more wonky? I’d love to see a high-res example of it though. Originally seen here on CO₂Comics, via Drawn.

The Ames Lettering Guide

It’s so good to see Drawn (sort of) back again, I’d sorely missed its regular supply of illustrations and tutorials and feared it would never come back. But no, thankfully it’s back (as a Tumblr blog) with a beautiful new logo lettered by Chris Gardner. The grammar wonk in me is glad they’ve dropped the exclamation mark from their name too — makes referring to it a little easier, no?

So yes, the Ames Lettering Guide — Drawn linked to a nice tutorial on using one by Dustin Harbin, which brought back some memories of school for me. I remember we were shown how to use one and set some exercises, but since then the hand lettering I’ve done hasn’t had quite the constraints (or the volume) to need anything more than a ruler and a bit of patience, so I’d completely forgotten the thing existed. I’m sure there’s one back at my parents’ in a box somewhere. Maybe I’ll dig it out, because now it seems like a useful thing to have around.

Pink Ribbon Lettering

This has been around for a while, but I’ve only just seen it. Niels Meulman of Calligraffiti (AKA Shoe) was commissioned to customise a Mercedes-Benz B-Class by the Pink Ribbon Foundation in the Netherlands. The work consists of hundreds of women’s names, representing the Dutch women the foundation works to help, and is a product of Mercedes’ sponsorship of the foundation. Whatever you think of corporate sponsorship, the end result is pretty spectacular. I especially like the excess ink running down the side of the car, it enriches the flamboyance of the hand lettering and is a welcome contrast to the usual corporate image of Mercedes — and is a badge of honour to confound the cynics, that yes, this was done by hand, live, as it were. Go and look at the video, but I warn you, this is YouTube, so the usual vile trolls have infested the comments.

Armenian Type

I’ve noticed a fair bit of interest on Twitter and the like recently on the subject of Armenian script, perhaps inspired by Carolyn Puzzovio’s talk on the subject at ATypI 2010. I’ve been meaning to have a look into the subject since then, so I’m glad Nina Stössinger and Hrant Papazian have created armenotype.com, a great new site devoted to the subject of the Armenian script and alphabet. It was only launched a few hours ago and the content is still being added to. In the words of Hrant:

We’d love to see anybody and everybody with even a remote curiosity about the Armenian script check it out, register for the mailing list, and post comments.Hrant on Typophile

It’s a beautiful alphabet. Look on the site for the full gallery, but here are a couple of my favourites so far: