Two Fat Ladies

There’s a design agency near where I live called Eighth Day, and when they put up their sign I enjoyed the use of the numeral ‘8’ to form a lowercase ‘g’. I’ve seen some hand-drawn examples of it in the past, but not in a logo. I’m sure plenty of examples must exist - it is after all an effective and yet straightforward typographic trick. I thought this example was even more intriguing, with all the letters formed from part of numeral eights. I’m especially loving the neat positioning of the trademark symbol - it’s unusual to see it nicely integrated into a logo.

two-fat-ladies