The Process vs. The End Result


I’m endlessly fascinated by seeing how people work. Everyone who perseveres and creates something will find their own way of doing it, but seeing how other people work is extraordinarily helpful for getting started, overcoming creative block or frustration at the amount of grunt work something takes, or just for gaining the confidence to just get the job done. Sharing techniques doesn’t mean you lose your ‘edge’ or some kind of competitive advantage — if your success relies on something like that it’ll be a short-lived kind of thing anyway, as no matter how good the technique someone, somewhere, will find a better way of doing it. What you actually create is unique to you. If someone wanted to rip you off they wouldn’t copy your technique, they’d use something far easier to master, like a photocopier.

So yes, sermon over. I was thinking of this while reading this post by Alan Ariail on his site The Art of Hand Lettering. In it he describes the results of a discussion with Yves Leterme during one of his workshops, namely the idea that, “The end result is what matters not so much the process”, and goes on to show some of his own processes. I was surprised to see how he goes from sketches to digital monoline ‘skeletons’ of letters, building them up to a calligraphic result. I’ve done a fair bit of stuff like that and always had a niggling doubt, the idea that of course, real letterers wouldn’t do this. Well it turns out that they do. Marvellous!

I would make one personal comment on the whole result/process thing though. I do think that process matters — not in any professional or even moral sense (I use the term loosely) — but in a personal, artistic one. The process is what you spend your time doing so it matters in that it should be enjoyable, satisfying and inspiring. It’s a shame that with many of the digital tools available there’s a distinct lack of joy in using them. But if you do find something that’s good, let the developer know you like it, and just as importantly, tell everyone else. But that’s my original point again.