Imaginary Products

I’m fascinated by imaginary products created for films and games - there’s an art to creating something just similar enough to real products to be recognisable as a brand type, but without actually copying any particular identity. Some films and games come very close to existing brands (RUF in Children of Men; GAP for pets, Tube in GTA 3; Subway) while others work within the conventions of a product type so you know what kind of thing it’s supposed to be (pretty much everything in the Truman Show). I have an article I’m writing on brand conventions, but that’s not for today. The reason for this post is some of the work featured in this interview with Sarah Bradley, graphic designer and typographer at Pixar, and ex-lead title designer at Disney. In the article is a matrix for a box of rat poison shown in Ratatouille, which I just had to make into a fake box shot - I do this a lot at work and it’s fun to do, so I couldn’t resist.

bradley-ratbox

The original matrix:

bradley-ratmatrix