I Luv It

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Here’s something I’ve been meaning to post about for a while, and happily it’s a local project, right here in Brighton and Hove. There’s a new service, just launched, which lets you text a code for a particular bus stop to a number and get an SMS back telling you the next five buses to go from that stop. It’s quite a neat idea and pretty fast (I tried it), and a nice complement to the other ways of getting bus information*.

So that’s the back-story. What is good, and particularly appealing to me, is the advertising campaign and the various materials to help people keep a track of the bus stop codes, designed by David Earls of Typographer.org, for Brighton & Hove City Council. I saw a fair bit of the development work on this and I’m glad that this design was chosen and made it through to print unscathed. It’s a beautiful arrangement of type and colour, designed to appeal mainly to teenagers and young adults (and, incidentally, typographers) and adapts well to a wide variety of applications. The typeface (Rockwell Extra Bold) lends itself well to this kind of extreme kerning, with the nicely balanced word shapes the alternating colours and tones ensuring the message remains perfectly readable. The campaign included billboards, bus-stop adshels, A4 posters, information stickers, leaflets with punch-out cards, and a competition to win a new mobile phone:

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Available for pick up from buses, local ticket and travel agencies and council offices, these cardstock leaflets publicised the scheme, and…
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…they have a wallet-sized card you can pop out for you to record bus stop codes on. The card stock is only glossy on one side to make it easier to write on the reverse.
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A mockup of the bus stop adverts.