Fighting Talk

Yves posted on Friday on the FontFeed about a couple of campaigns by Inlingua promoting their business English courses. One of them is this brilliantly animated advert, creating a battlefield scenario out of words set all in Helvetica caps. As Yves says:

The video looks and feels like a first-​person shooter war game, with excellent POV camera work and sound design. The camera runs and ducks through the environ­ment, hiding behind walls and in trenches, while being assailed from all sides by heli­copters, fighter jets, tanks, and explosions made of type.Yves Peters, The FontFeed.

The thing I like especially, and it’s one of those great detail things, is the sound of voices mingled with the explosions, gunfire and engine noises. It’s not overt, but it’s a really nice touch. Go and take a look (and listen).

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