I am indebted to Adrian Giddings for finding the originals of these images. I saw them on Design Crush, and from there to ffffound and from there… a blank. Blogger really needs some kind of reverse lookup for their dreadful impenetrable image URLs, and ffffound needs to better record the URL of the page containing the image. Still, I now know where these posters are from. They’re clever, simple, and have a graphic elegance reminiscent of Otl Aicher’s work for the 1972 Munich Olympics, with typography that is pure London. If Wolf Olins had gone down this route I’m sure there would have been far less controversy about the branding for London 2012.
Of course, these are proposals designed to work with the Transport for London branding, not for the Olympics, and I think work perfectly in that context. For the Olympics itself, for all their cleverness and simplicity, they’d be a bit too classic Olympics, a little too safe. Perhaps.
As for the actual 2012 logo/brand, it’s has been out for quite a while now, but I’m still not entirely sure yet what I think of it - I don’t like it, but it may be exactly right for the event. We won’t really know until after the Olympics, and then, no doubt, we’ll have plenty of learned analyses about it to tell us what to think. I wonder how agnostic I’ll be able to be.