Two of my favourite animations of all time are the advert H5 did for Areva, and their Royksopp video. I can watch them over and over again; they’re so good. So I went to the H5 website recently to see if there was anything else they’d done like that, and found the video for Alex Gopher. I’m sure I’ve seen it before somewhere, but it was a long time ago and I hadn’t made the connection it was done by H5 too. It’s available to view on YouTube, but you can see it on H5‘s (all flash) website by clicking ‘films’, then ‘clips’, then ‘alex gopher’.

Anyway, I like things like this, where the label is the thing itself, and it reminds me of the National Geographic trailers for Seconds from Disaster that I linked to before. I’m thinking it would be amusing to remake Powers of Ten in this style - zooming into the word ‘galaxy’ to see it made up of widely spaced words like ‘star’ and ‘nebula’, and so on, down to the sub-atomic level, with everything its own label.

Screen captures from ‘The Child’

Screens from the Areva advert, the Royksopp video, and this rather good public information film by Japan’s Ministry of Agriculture, Fisheries and Food.

Talking of labels becoming the object itself, there was a short film, I think on the Sci-Fi channel, about a post-apocalyptic future where the apparently normal, happy, consumerist lifestyle everyone leads is in fact an illusion. There are many layers of unpleasant illusions underneath the ‘nice’ one to stop people trying to break free and see the real world. I particularly remember the ‘real world’ in the film as being made up of cardboard boxes labelled with the name of the object it was supposed to be, and a big barcode (the name set in Helvetica, natch), with one scene showing a load of cardboard boxes labelled as ‘Black Leather Briefcase’ going through some device (gotta love sci-fi) and emerging fully-clad in the illusion of black leather briefcases. I’m sure the film is nowhere near as good or as profound as I remember it, but does anyone know what it was?

The whole thing. Click for a slightly larger version.

I was clearing up a load of saved links on my desktop and rediscovered this site about 56 Leonard. I saved it last week because of the rather nice typographic representation of the building on the site, which unfortunately flies past pretty fast and doesn’t appear to exist in any of the literature. Still, a few screengrabs and many refreshes later (horribly distorting their stats I’ve no doubt) I put together a decent resolution image of the whole thing. It’s not the prettiest building out there, but it does look like a fun, futuristic place to live, some of the apartments have remarkably large outdoor spaces, and it has an Anish Kapoor sculpture wedged under a corner of the building too. It’s a nice idea, and something that the initial animation does explain very well (the rendered videos on the site explain it too).

(Via cityofsound)

Just saw a link to this site on Coudal about the rebranding of Polaroid, written by Paul Giambarba, who did the rebrand. It’s a fascinating read, and I might post more about it, but the bit about the pre-1957 logo caught my attention. I was looking at the old logo, and wondering why they’d done the ‘a’ like that, and that with the kerning on the other letters it made it look like two words: “Pola roid”. The ‘r’ is a bit odd too. Seems that those weren’t the only problems with the logo identified by Giambarba:

Polaroid is reversed, or dropped-out, from a red patch in a mangled version of a typeface called Memphis. The true Memphis lower case “a” has an upper serif to distinguish it from an “o,” but close inspection will reveal that the upper serif has been removed from the Polaroid “a.” Thus the brand name could be easily misread at quick glance as Poloroid. Of all the counterproductive things one can do in commerce, this was outrageously stupid, especially when spending considerably to launch a new line of products. Paul Giambarba

At top, the pre-1957 Polaroid logo, in the middle, the word typed in Memphis and kerned tightly and at the bottom the same word, but with the upper serif of the ‘a’ removed.

I think that the word looks a load better with the serif. Still, Giambarba had already dismissed the typeface as ‘unreadable’, so the logo was clearly up for bigger changes than the reinstatement of a serif and the demangling of the ‘r’. Go and read the rest of it, it’s worth it.

The FontFeed linked last week to The Dieline’s exclusive on the Pentawards competition results. There are some lovely examples of packaging in there, with some really innovative packaging shapes and structures too, rather than just nice labels on standard packs.

I often wonder when looking at things like this where the incentive came from - it can be hard persuading a client to go with something custom, with all the implications of cost and lead-in times that implies. It (obviously) happens, though I wonder whether any of these agencies might have been simply lucky to have a client bounding in, scattering wads of cash hither and yon, full of enthusiasm for creating something new, exciting and different. I’d like a client like that. Or two. Or three.

Back to the awards: The Gloji bottle at right is lovely, and different, and I imagine it would feel nice in the hand, like a cognac glass. I don’t care for the logo very much though, unlike the Steinlager logo below. More specifically, the ‘S’ in the Steinlager logo. Looking on the company’s site, I see that the version used on their other products is more traditional, and it’s just on this bottle that the blackletter has been pared down, trimmed and shaved to give it that clean, sleek, modern simplicity. I love it. Hard to trace from a picture of a bottle though, but I think I have it about right.

Hallmark has some very nice trailers for its programmes, usually with great typography, and always with perfect grading. They’re very fond of them too, so you tend to see them several times throughout a programme - something that can easily drive you nuts if you’re not quick with the mute button. Still, they look nice.

This particular one, for Law and Order, uses the nice technique of placing text set in Didot into various scenes in New York. The point of view changes as the text builds up and enhances the 3D in-world effect, and as it does, dribbles of grime (blood?) trickle down from the words. It’s all very nice, but what, I say what is this I see?

The proper Didot apostrophe, and the improper one.

A prime*, used as an apostrophe? A heinous crime, if ever there was one! Someone call the cops! Thing is, you’d have to deliberately turn off “smart quotes” in After Effects to get that symbol to show, and not the correct one (at right). So why?

Perhaps, and here’s a thought, perhaps they did it like that to echo the dribbles in the animation? That would make it an artistic decision, and not an ignorant mistake. I do hope that’s what it is, as the rest of the sequence is rather pleasant:

Update: Yes, yes, I know. It’s not a prime - I’m using the term as a shorthand for the symbol. Thanks to all who wrote in.

Well it’s finally here. The actual day of the US election. I don’t really want to write about it, it’s been on TV, in the press, online, everywhere, for two years and I can’t wait for it to be over - I’m sure it’s got more coverage on British TV than any of our own elections ever has. It’s been at such a level of saturation that I, as someone who lives outside the US, a British citizen, someone who hasn’t been actively following the election, can look at this (rather nice - snippet at right) bit of typography and recognise pretty much all the stories it represents*. However, there are some compensations; there’s been a big focus on graphic design this time around, though seemingly only on the Obama side of things - to the extent that that Shepard Fairey poster is the subject of much parody.

The Obama campaign branding is of such incredibly high quality and consistency I’m hoping there’ll be a book about it - they must have had to use so many suppliers over the campaign, if not for artwork then printing, set building, copywriting and typesetting. To ensure a consistent quality and tone for such a long time over such a wide distribution is quite an achievement.

Anyway, now that the day is finally here, and with the full knowledge from my site stats that about 40% of my readership is from the US, I urge those of you from that country to get out and vote. The biggest threat to democracy is people thinking that the election is already won - it isn’t. So vote. I hear the turnout may be record breaking - let’s hope it is, and it inspires lazy British voters to get out there when it’s our turn. And to make this post a bit more related to type, some lovely posters to get you in the mood:

Posters from Monoscope, Supermarket, Things Are Fine and Tomorrow Partners.

* Note: This is not to say I don’t think the US election is important. I know that it is, but the level of coverage has been incredible, unbelievable. For this amount of coverage we’re getting into taxation without representation territory.

I came across these two logos recently, the Guild of Food Writers one via NOTCOT, and the Victor one via an Engadget link to this deadly device. The Food Writers one is beautiful; simple, clean and clever - something any organisation would be proud to call its own. The Victor one has a few issues, like the strangely discordant ct, but the V is entertaining and nicely done. So there we go, two nice logos.

So what’s the problem? Well, to look at the websites of these two organisations you’d think they were ashamed of them.

Click each of the logos to see a snippet of the site, saved for posterity.

On the Food Writers site I didn’t immediately recognise the logo as being the same one - it’s disguised with that nasty gradient, the cheap glow and the atrocious lettering next to it. I can’t quite reconcile the motivation that commissioned such a great logo from 300million with that of allowing the website to end up looking (and working) like that. Maybe it’s a supplier issue. Maybe they’re working on a new site? Maybe I should pitch a new site to them.

The Victor logo isn’t treated quite as badly, so while it has completely unnecessary bevels and shadows applied at various sizes and angles on the site and other materials, on the product itself it’s used cleanly and simply. If you look closely at the Victor® Multi-Kill™ Electronic Mouse Trap (!) the power indicator is a glowing green version of the V from the logo, so there’s hope. It’s such a shame that in every other application, it’s smothered with cheap, lazy effects.

Found this on the CR Blog: “Do you speak Pompey?” - a map of Portsmouth with the streets relabelled with examples of apparently local slang. I wouldn’t say very much of this slang is unique to Portsmouth - I hear much of the same phrases and accents in Brighton, and around Sussex and Surrey too - but the map is pretty interesting nonetheless. As CR Blog points out, it’s similar in execution to the NB Studio map of London. It’d be interesting to do a map of a larger region (or country!) showing accents in a similar fashion. It’d be of aesthetic interest more than scientific, but I’d be tempted to buy one.

A beautiful name, and a beautiful concept for a game. The idea feels rather illustrative - finding your way across a blank white world with a load of black ink to delineate edges and discover hidden objects, it’s like creating the world of a graphic novel on the fly. To add to the effect, the game seems to have some reversed areas too, and the white paint on black really reminds me of Sin City.

Found on ffffound a little while ago, this beautiful book cover. It reminds me of some books I used to have from the same era - I had a National Geographic book about all the massive engineering works being done in America in the early/mid 20th Century, from straightening and deepening the Mississippi to the building of the Hoover Dam. It was a bronze-coloured hardback with a big cross-section of the dam in white, and a plan of a canal cut across a loop of a river, in black, both embossed into the surface. I wish I still had it. Still, I’d only trace it as a vector like Our Friend The Atom, here: