A few people tweeted links to this brilliant collection of packaging redesigns by Antrepo — they’re done as an exercise to illustrate the idea of reducing the design of the labelling to its simplest form, while also showing an intermediary step of a ‘partially simplified’ design. It’s interesting the effect it has on the different products. Some gain a sense of being a premium, high-value product, while others start to resemble economy, basic versions. The Pringles packs look pretty basic; with the full-colour printing gone, the basic nature of the cardboard tube stands out, and with the simple black printing it looks like a supermarket own-brand or something bulk-bought by caterers. On the other end of the scale you have Nutella and the Schweppes drinks — both of them look like the kind of ‘artisanal’ packaging you’d see featured on the Dieline or similar targeted at people who want the same old stuff but to feel a bit special about buying it. And having said that, the Corn Flakes one is just great. It’s absolutely perfect — if I ate cereal then packaging like that would definitely have shelf appeal with that beautifully simple and stark lettering, and how. It reminds me a little of the General Mills Kix packaging, which I also like a lot.

Visit Antrepo’s site for more info and links to the full set.

Of course, packaging for most fast moving consumer goods is brightly coloured and covered in imagery for a reason — it’s to draw the eye and make its purpose, contents or intended use immediately obvious to the shopper. Without going into some kind of pop-psychology analysis of consumer habits, it’s interesting to think what the manufacturers are intending with each package. The simplified Mr Muscle one looks great, but on the original you can easily tell it’s for windows and tiles even without reading any of the words. Similarly for the Durex boxes, I’d hazard a guess and say the orange box contains flavoured ones — the word ‘select’ hardly makes that clear — again, the original packaging wins out.

The food ones all have some kind of serving suggestion (albeit a ridiculous one in the case of the Corn Flakes, I mean, that’s quite a tempest going in the bowl) designed to put the image of the food in your mind, a simple association that makes you more likely to buy it. The only one I think where that doesn’t happen is with the Schweppes bottles. The type is pretty small on the simplified one, but it’s a hell of a lot more legible than the original. Given that you’re likely to see bottles like these in a fridge behind a bar, you’re going to be hard-pressed to read the label and form an idea in your mind that maybe you’d want mandarin as the mixer in your drink, as opposed to orange juice, say. You’re going to look and see confusing labels all done up with sparkles and images of bubbles, and not know if it’s soda and plain old OJ in them or something more special. You’d just end up asking for something generic, and end up (in a lot of British pubs at least) with some rank pre-mix out of a tap on the bar. I could mention at this point that Red Bull might be considered drinkable by some, and therefore a food. It’s not, but it is easily recognisable in a behind-the-bar fridge, which tells you something about British pubs and the drinking culture they encourage, but that’s an entirely different rant.

So yes, beautifully simple packaging is a wonderful idea, but I doubt we’ll see many big manufacturers opting for it, sadly.

I’ve seen and admired Francesco Franchi’s editorial work before, but I hadn’t seen his Flickr stream until now. It’s quite an inspiration — I love how clearly and crisply everything is rendered, and there’s real artistry in the fine details and the balance of illustration, diagram and infographic in his work. Sadly I’m not fluent (or even competent) in Italian so I don’t know how well the words and pictures work together — any Italians out there like to enlighten me? It certainly looks like it should be a good read, but then, so does Monocle, and it isn’t. Anyway, go and have a look, and be inspired. I’ve put a few details from some of my favourite spreads below:

I’ve had these lined numerals by Steven Jockisch bookmarked for a while — too busy tweeting and working to get a decent post up here I guess. They remind me of a few things I’ve seen, which made me wonder whether I’d posted about them (or a similar project) before, but it seems not. Noted for inspiration.

The last time I posted about a set of maps made of words I was a bit hesitant about it. The map itself was attractive, and I liked a lot of things about it (I wouldn’t have posted it otherwise) but I did wonder how much of it was automatically generated, and how much of it was done by hand.

Not that there’s any problem with generating things automatically, as it takes just as much (if not more, sometimes) craft and creative energy to design, program and build something to do that, but sometimes with the computer generated stuff there’s a question of, “How much of this did you do?” Is it a plugin or script you downloaded? Should we be crediting someone else with the creativity and diligence to program the thing, and you with the idea to use it like this? Does it actually matter? It’s not like effort is ever any measure of quality, but of course we naturally associate a premium with something made in a way that doesn’t scale (through difficulty, moods, inspiration, randomness and so on), so that it becomes a unique object, or at least a rare one — this is the premium of the handmade, the crafted object. So this is what I was wondering about when I saw these maps by Seagull’s Hut, not made of type but hand-lettered, and then printed as limited editions:

I’m reminded of Jeremy Tankard’s Shire Types. Know what I mean?

It’s not like you can buy the original artwork, but it is in itself is unique, and the prints from it can only be copies of it; you can’t make new originals, which is something you can’t say for anything algorithmically produced. Well, unless you create AIs and they become conscious and develop an artistic sensibility that is. I’ve raised that issue before and had quite the flood of crazy comments from the internet’s vibrant and vocal apocalyptic tendency, including the gloriously and perhaps unwittingly eloquent, “humans will be instinct”.

So yes, don’t get me wrong, I do like the maps from Seagull’s Hut. Shame I can’t link to them directly, but go and take a look at their store. I don’t think I’ll be posting about any more maps made from lettering or type though. The inspiration has become a meme, and is ever more dulled by the transformation.

I wanted to trace this for the fun conceit of the C being used as a retort stand. It’s an interesting way of dealing with the open space created inside the Ch pair — I don’t think it quite works, the horizontal bar is a bit clumsy and the positioning of the retort glass itself could be more balanced, but it is all rather fun. I’ve traced it as best I can, not having any higher resolution example than what you see below, so yes, the script is quite clunky. At a certain point you realise you’re creating rather than copying. Who knows, maybe the original was even more wonky? I’d love to see a high-res example of it though. Originally seen here on CO₂Comics, via Drawn.

I love architecture. I love buildings — the art, the engineering, the design, the culture and history of them, and how they form en masse actually places that people recognise and form emotional attachments to; the design of cities, their growth, evolution and (perhaps sadly) eventual decline are all utterly fascinating to me. So I sometimes write about architectural stuff here, as it has a kinship in my mind with the design of type and lettering. I should warn you, this post is a bit of a rant, and because of the subject matter is a tad more political than normal. So, with that out of the way, we can proceed.

I follow a fair few architecture-related sites, one of which (and the most regularly and rewardingly updated) is Arch Daily. It’s basically a pretty damn fine site if you’re into architecture, featuring thousands of projects, new and old, innovative and traditional, and so on. One important thing I’ve noticed is that most of the larger projects being planned and built have a lot in common with each other, with innovation and traditional technique alike apparently reserved for the smaller projects. I’d actually go further and say these large projects are not merely similar but all subscribe to the same blank, unrelenting anonymity — an utterly uninspiring (if glittering and crystalline) mediocrity. Look at the renders below (from this article on New Chengdu City Center on Arch Daily), they could be anywhere in the world:

LA? Seattle? Tokyo? Osaka? Johannesburg? Frankfurt? Moscow? Almaty? Seoul? Beijing? Taipei? Mexico City? Sydney? Bangalore? Buenos Aires? Santiago?

We’re not talking about adherence to some new International Style here — these buildings subscribe to no ethos, no design principle, no philosophy. They are the safe, neutral buildings guaranteed to be approved by conservative planning departments wanting the skyline of New York, Chicago or Hong Kong at any cost, ignoring the culture, history and sense of place of the city they’re supposedly ‘improving’, and with little to no apparent understanding of the conditions that gave those cities their skylines. Oh sure, they’ll package up some significant buildings, a monument here, a couple of streets there, and they’ll be prettied up and photographed for the ‘culture’ section of tourist brochures, and meanwhile vast swathes of the city will disappear under motorways (labelled ‘boulevards’), office blocks (sorry, ‘towers’) and shopping malls (or ‘pedestrian-friendly traditional streets’) and dreary dormitory estates (‘upscale residential developments’). Then they stick some thin screed of greenwashing over the top and invoke the holy acronym of LEED and declare themselves satisfied.

At this point I probably sound like some arch-traditionalist, railing against the depredations of the modern world and all it brings, but that’s not my intention, or my point. My problem with these developments is that they’re being sold to rapidly-expanding cities around the world and aren’t being designed with the long-term life of those cities in mind. Cities like Chengdu have ancient histories and in some cases still have some of their original structure and urban fabric intact — architecture firms, planners, and most importantly, citizens need to recognise what’s valuable about the best and even the worst areas of their cities and think long and hard before approving any large-scale improvements. If this sounds like western cultural imperialism, the jumped-up western opinionist telling people desperate for an improvement to their lives that they should keep their barrios, their slums, their favelas and their cramped hutongs then perhaps it is. But then, I’m not the only one to say it and this isn’t to say those slum areas should stay slums, that they can’t improve or change on smaller, community-level scales. There doesn’t have to be an overarching project to demolish and replace them with some glittering arcology, instead, a longer-term effort to support the communities within them and prevent their control by gangs, just like what’s happening in the favelas of Rio de Janeiro, including the infamous City of God itself:

For decades the favelas have been a deadly battleground, where thousands died in the turf wars of rival gangsters and drug lords. But two years ago - in anticipation of the football World Cup in 2014 and the 2016 Summer Olympics, the government launched a new initiative. Since then the Police Pacifying Units (UPP), have moved into 12 favelas, freeing 150,000 people from the control of the gangs and bringing a new calm to embattled neighbourhoods.

You can watch the full report, ‘Peace in the favelas’ on Al Jazeera’s site.

While the Chengdu development appears to be built at the edge of the metropolitan area, giving perhaps the possibility of the city’s core remaining intact, there are a whole new set of problems as the city expands into wild areas and farmland. Earlier this year Václav Havel explained some of the problems this kind of expansion can cause, citing his experience of the changes to Prague in recent years:

What was until recently clearly recognisable as the city is now losing its boundaries and with them its identity. It has become a huge overgrown ring of something I can’t find a word for. It is not a city as I understand the term, nor suburbs, let alone a village. Apart from anything else it lacks streets or squares. There is just a random scattering of enormous single-storey warehouses, supermarkets, hypermarkets, car and furniture marts, petrol stations, eateries, gigantic car parks, isolated high-rise blocks to be let as offices, depots of every kind, and collections of family homes that are admittedly close together but are otherwise desperately remote.Václav Havel at Forum 2000, October 2010

You can see the effect of this round many British cities; instead of a boundary, the place tails off with business parks, warehouses, big-box stores, and strange areas of empty land, prevented from becoming wild, not used for agriculture, not built on, just waiting. There is nothing about these hinterlands that gives you any clue to where you are, not just which city, but which region and (road signs aside) even which country. Governments bang on about growth, endless growth, but very few people seem to ask what kind of growth it is we want. The kind of growth that turns our cities into this kind of anonymous emulsion of steel, glass and concrete doesn’t seem to be the growth anyone would choose, but the consequences of any individual action that bring it about are so far removed that effectively our choices are abstracted to boardrooms and cabinet offices, where we have little say. When faced with the Anywhere City, should you just shrug and accept it?

I’m fascinated and delighted by the idea of word harvesting, a term invented by local Brighton copywriter Ellen de Vries and described on her blog, here. I love the collection of phrases she’s listed, especially Carefully Selected Feathers, which I’ve nabbed as the name of my laptop. Stripped of their original context they remind me of the pangrams we use for type samplers, and they do work rather well:

Folio Medium, Light, Extra Bold, Condensed Light, Condensed Bold and Extra Condensed Bold.

It’s so good to see Drawn (sort of) back again, I’d sorely missed its regular supply of illustrations and tutorials and feared it would never come back. But no, thankfully it’s back (as a Tumblr blog) with a beautiful new logo lettered by Chris Gardner. The grammar wonk in me is glad they’ve dropped the exclamation mark from their name too — makes referring to it a little easier, no?

So yes, the Ames Lettering Guide — Drawn linked to a nice tutorial on using one by Dustin Harbin, which brought back some memories of school for me. I remember we were shown how to use one and set some exercises, but since then the hand lettering I’ve done hasn’t had quite the constraints (or the volume) to need anything more than a ruler and a bit of patience, so I’d completely forgotten the thing existed. I’m sure there’s one back at my parents’ in a box somewhere. Maybe I’ll dig it out, because now it seems like a useful thing to have around.

This has been around for a while, but I’ve only just seen it. Niels Meulman of Calligraffiti (AKA Shoe) was commissioned to customise a Mercedes-Benz B-Class by the Pink Ribbon Foundation in the Netherlands. The work consists of hundreds of women’s names, representing the Dutch women the foundation works to help, and is a product of Mercedes’ sponsorship of the foundation. Whatever you think of corporate sponsorship, the end result is pretty spectacular. I especially like the excess ink running down the side of the car, it enriches the flamboyance of the hand lettering and is a welcome contrast to the usual corporate image of Mercedes — and is a badge of honour to confound the cynics, that yes, this was done by hand, live, as it were. Go and look at the video, but I warn you, this is YouTube, so the usual vile trolls have infested the comments.

I’ve noticed a fair bit of interest on Twitter and the like recently on the subject of Armenian script, perhaps inspired by Carolyn Puzzovio’s talk on the subject at ATypI 2010. I’ve been meaning to have a look into the subject since then, so I’m glad Nina Stössinger and Hrant Papazian have created armenotype.com, a great new site devoted to the subject of the Armenian script and alphabet. It was only launched a few hours ago and the content is still being added to. In the words of Hrant:

We’d love to see anybody and everybody with even a remote curiosity about the Armenian script check it out, register for the mailing list, and post comments.Hrant on Typophile

It’s a beautiful alphabet. Look on the site for the full gallery, but here are a couple of my favourites so far: